As previously announced,
Rihanna is the new face of
Nivea's campaign for
“100 Years Skincare for Life,” celebrating the centennial of the skincare brand.
“Over the past 100 years,
Nivea has been an iconic skincare brand across the world that is built on the trust of our consumers. We are excited to have
Rihanna supporting us in our celebration and building a new generation of fans,” said
Markus Pinger, a member of
Nivea’s board.
Nivea will serve as a sponsor of
Rihanna’s upcoming world tour and the TV commercial featuring Rihanna will debut soon. Meanwhile, check out these promo photos: